amika Normcore Signature Shampoo 275ml

Translating to 'friend', amika is designed to be your mane's new BFF. Born in Brooklyn and founded in 2007, the brand isn't afraid to bend the rules. Championing itself as inclusive to all, it celebrates different tresses textures, types and styles. Wondering where to start? Allow us to reintroduce you to the brand's universal favourite. Packed with a cocktail of vitamins and antioxidants, the Normcore Signature Shampoo is made with all hair types in mind and works wonders at refreshing and hydrating your locks.

This lathering formula is as refreshing as it is hydrating. Expect soft, shiny and most importantly, clean strands after just one use of this coconut acid infused miracle-in-a-bottle. Rich in omega 7 sea buckthorn, this lotion promotes elasticity to bring back the bounce to your tresses. Plus, amika's signature scent of warm vanilla, sweet-sweet clover and fresh citrus just got even more potent. Pssst, did we mention that it's safe for colour-treated, Brazilian-treated and keratin-treated hair? We meant it when we said 'all hair'.

Wet hair and emulsify a small amount in your hands.

Massage through scalp and hair.

Rinse thoroughly with warm water and follow with the Normcore Signature Conditioner for best results.

Avoid contact with eyes.